Unit
Media Workshop-Public-Service Announcement
Local Objective
At the end of this unit, students will be able to...
a. Use appropriate planning skills to develop a public-service announcement.
b. Revise the text to present the purpose of the message clearly, supply examples and evidence, incorporate various media, and conclude with a restatement of the message.
c. Reflect on and assess one's writing process and public-service announcement.
Objective used to evaluate students
Yes
Assessment Activity
1. The students will be assessed throughout each step of writing a public-service announcement. There will be an assessment for students appropriately planning to develop their public-service announcement, revising their text to present the message more clearly, and reflecting on the writing process.
2. Students will present their public-service announcement to their class as a final exam.
Level of Expectation
80%
List of concepts and Evaluation Types
| Concept | Evaluation Type |
| Public-Service Announcement | PE |
Learning Activity
The students will:
1. Recall a public-service announcement heard on the radio or seen on television. Identify the main message of the announcement and list any details remembered.
2. Read the selection about Public-Service announcements.
3. Brainstorm a topic for a public-service announcement. Remember to catch your audience's attention and plan to leave a lasting impression.
4. Follow the following steps and create a public-service announcement. a) Choose a focus. b) Research background materials. c) Utilize different media. d) Organize ideas. e) Format the public-service announcement. f) Review the do's and don'ts. g) Write a final draft. h) Present the new public-service announcement.
Instructional Method
The teacher will:
1. Ask students to recall public-service anouncements that they have heard on the radio or television. Tell students to identify the main message of the announcement and list any details remembered.
2. Guide students as they read the selection about Public-Service announcements.
3. Assist students they choose a topic for their public-service announcement. Explain to students that they will create a public-service announcement that catches their audience's attention and leaves a lasting impression.
4. Assist students as they follow the steps for creating a public-serice announcement. a) Encourage students to select as a focus a problem that they have experienced or have a deep interest in. b) Guide students as the thoroughly explore their topic. Information needs to be presented in a fresh, creative way. c) Decide who the audience is and which type of media that group is more likely to see/hear. d) Public-service announcements are usually brief, students need to be guided in getting rid of unnecessary information. e) Guide students into treating their public-service announcement as an advertisment for their ideas. Use eye catching visuals. f) Help students clean up their announcement by reading the do's and don'ts. g) Practice giving announcements to small groups before a large audience so to clear up mistakes. Make corrections as needed. h) Keep audience on task as new public-service announcements are presented.
Content Standards
CA 1, CA 5, CA 6
Process Standards
1.6, 2.3, 2.1, 4.6, 1.10, 1.5
Equity/Workplace Readiness
| MSIP Code | MSIP Indicator |
| R/I | Research/Information Skills |
Resources
Holt Elements of Literature (909)
Markerboard
Library
Correction Exercise
Tutoring
Peer Coaching
Re-writes
Special Needs
Tutoring
Peer Coaching
Re-writes
Modified Assignments
GLEs v1.0
| GLE Code | Discipline | Strand | Big Idea | Concept | Grade Level/Course | GLE |
| CA/3/1/A/07/a | Communication Arts | Listening and Speaking | Develop and apply effective listening skills and strategies | Purpose for Listening | Grade 7 | Listen
- for enjoyment
- for information
- for directionscritically
- to recognize and interpret propaganda techniques
|
| CA/3/1/B/07/a | Communication Arts | Listening and Speaking | Develop and apply effective listening skills and strategies | Listening Behavior | Grade 7 | Use active-listening behaviors (e.g., asks questions of speaker and uses body language and facial expressions to indicate agreement, disagreement or confusion) |
| CA/3/2/A/07/a | Communication Arts | Listening and Speaking | Develop and apply effective speaking skills and strategies for various audiences and purposes | Discussion and Presentation | Grade 7 | In discussions and presentations, use
- designated time constraints
- media
- organized notes
|
GLEs v2.0 and CLEs
| GLE Code | Discipline | Strand | Big Idea | Concept | Grade Level/Course | GLE |
| CA/R/3/A/7/a. | Communication Arts | Reading | Develop and apply skills and strategies to comprehend, analyze and evaluate nonfiction (such as biographies, newspapers, technical manuals) from a variety of cultures and times | Text Features | 7th Grade | Explain and analyze text features to clarify meaning, emphasizing consumer texts |
| CA/R/3/C/7/a. | Communication Arts | Reading | Develop and apply skills and strategies to comprehend, analyze and evaluate nonfiction (such as biographies, newspapers, technical manuals) from a variety of cultures and times | Text Structures | 7th Grade | Use details from text to demonstrate comprehension skills previously introduced |
| CA/R/3/C/7/k. | Communication Arts | Reading | Develop and apply skills and strategies to comprehend, analyze and evaluate nonfiction (such as biographies, newspapers, technical manuals) from a variety of cultures and times | Text Structures | 7th Grade | Use details from text to analyze the text to identify problem solving processes and explain the effectiveness of solutions |
Objective Notes/Essential Questions
| Date | Note/Question |
| 7/6/2010 9:26:15 AM | Guiding Questions:
1. What is an announcement?
2. Whom would a public-service announcement be given to?
3. What is the purpose of a public-service announcement?
4. What public-service announcements are you familiar with?
5. Who is the target audience?
|